What is GPR in real estate?

What is GPR?

Gross Potential Rent (GPR) in real estate refers to the total amount of income a rental property would generate if it were fully rented all the time at current market rates. It assumes 100% occupancy with no vacancies and no concessions or discounts given to tenants. This metric is used by property investors and managers to estimate the maximum possible income from a property under ideal conditions.