What is Realogy?
What is Realogy?
Realogy Holdings Corp. is a leading provider of residential real estate services in the United States. It operates a variety of well-known real estate brands and offers comprehensive brokerage, franchising, relocation, and title and settlement services. Here are some key points about Realogy:
- Brands: Realogy owns several prominent real estate brands, including Coldwell Banker, Century 21, Sotheby's International Realty, ERA Real Estate, and Better Homes and Gardens Real Estate. These brands collectively have a significant market presence and recognition.
- Brokerage Services: Realogy's brokerage operations include owning and operating offices under its various brand names, providing real estate agents with the necessary tools, technology, and support to facilitate residential property transactions.
- Franchising: Through its franchising arm, Realogy grants licenses to independent brokers and agents to operate under its well-established brand names, offering them access to marketing resources, technology platforms, and training programs.
- Relocation Services: Realogy provides corporate relocation services, helping companies move employees domestically and internationally. This division offers services such as home sale assistance, home finding, and temporary housing solutions.
- Title and Settlement Services: Realogy also operates in the title and settlement services sector, offering title insurance, closing, and escrow services to ensure the legal transfer of property ownership.
- Technology and Innovation: The company invests in technology to support its agents and brokers, providing tools for customer relationship management (CRM), marketing, transaction management, and data analytics.
Realogy's extensive network and diverse range of services make it a significant player in the real estate industry, helping facilitate millions of residential property transactions annually.