Where Does HelloData Get Effective Rents?

HelloData captures data from the specials banners on property websites and use AI to extract information about concessions like free months, one-time discounts, or recurring dollars off.

We then amortize the concessions over the lease term to calculate the effective rent. If a concession is listed as a one-time concession on the specials banner, we'll amortize it across the life of the lease, assuming a 12 month lease term unless a different term is specified. If the special indicates it only applies to a 14-month lease, we'll assume a 14-month lease was the chosen term and amortize it over that timeframe.